TIOBE's "Programming Community Index" measures the popularity of languages by the number of skilled engineers, courses, and third-party vendors. Their July report indicates that Assembly has become one of the 10 most popular languages:
It might come as surprise that the lowest level programming language that exists has re-entered the TIOBE index top 10. Why would anyone write code at such a low level, being far less productive if compared to using any other programming language and being vulnerable to all kinds of programming mistakes? The only reasonable explanation for this is that the number of very small devices that are only able to run assembly code is increasing. Even your toothbrush or coffee machine are running assembly code nowadays. Another reason for adoption is performance. If performance is key, nobody can beat assembly code.