Microsoft is killing the Nokia and Windows Phone brands

Microsoft is planning to stop using the Nokia and Windows Phone brands this holiday season in its marketing materials. The Verge can confirm the material is authentic and accurate. "As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign," reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.

Although the death of the Nokia brand is understandable given that Microsoft only acquired the phone business from the Finnish company, a move to shy away from the Windows Phone brand marks a strategy shift. It's not exactly surprising given some of the company's recent moves though. Microsoft’s latest commercials for the Lumia 930 don’t even mention Windows Phone at all. In fact, Microsoft refers to Windows Phone simply as Windows.

3dnews.ru