Samsung is a market leader in TVs for more than 8 years in a row

“Flat” Samsung TVs fell in the first half, which allowed the South Korean giant to increase the global market share. This is with reference to the data analysts wrote newsletter of Yonhap.

 Researchers estimate Strategy Analytics in January-June 2014, Samsung dropped the prices of their TVs by 13% compared with last year’s value – to an average level of $ 646. In this semi-annual deliveries TV devices, the company increased by 16%, thanks to the implementation of such major sporting events like the Olympic Games in Sochi and the World Cup in Brazil.

Experts say that Samsung is actively promoting 4K-model offers a low-cost devices in developing countries, not forgetting about the developed regions – the United States and Western Europe. In 2013, the Corporation has shipped 48.3 million televisions.

According to estimates DisplaySearch, in the second quarter of 2014 the share of Samsung in the global TV market reached 31.8%, up 1.2 percentage points higher than a year earlier. At closest pursuer LG Electronics component presence, on the contrary, decreased – from 16.9% to 16.5%. Followed by South Korean companies are Japanese Sony (8,5%) and Chinese Hisense (5,2%). Analysts point out that Samsung tops the list of the biggest TV vendors for 34 consecutive quarters.

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