Software for analysis of Internet advertising data was discussed

The next seminar of department  No. 18 on topic ‘’ Some software for analysis of Internet advertising data “  was held at the Institute of Information Technology.

Sector chief of institute  Kamala Hashimova who presented the report  noted that software has also been widely applied in Internet advertising and marketing field. Noting that different methods for the analysis of Internet advertising marketing data are used,  she informed about the survey conducting with respondents through personal dialogue.

“In order to make interactive products targeted at web environment, interest and needs of different groups should be analyzed’’,- she said.  For this purpose, the investigation the origin of potential customers any social, intellectual and economic class is necessary. "Visual QSL" system of "Pulse Train" is used during the planning of survey, she noted.

Informing about the free software used for Internet advertising, K. Hashımova said that for this purpose , it is possible to use  "adware" licensed  programs which is functionally unlimited.

In the end, there was an exchange of views on the subject, many questions were answered.

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