Use of social media is necessary for the effective organizing marketing strategy of companies

A next scientific seminarof No. 18 Department on subject "Social media and advertising activities" was held at the Institute of Information Technology.

A report was delivered by sector chief of the institute by Kamala Hashimova. The social networks plays an important role in introduction of products and services of companies to users, she said.

Reporter informed about advertising methods of  products or services. In order to achieve  success it is necessary to consider the interests of the audience and follow the latest innovations in this area.

Beside social media marketing, search engine optimization(SEO)  service is also used for promoting company or brand, she noted.

There are  implicit and explicit strategies in social media marketing (SMM). Reporter informed about ways and means to attract customers through social media accounts of media resources.

In the end, there was an exchange of views on the subject, many questions were answered.

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