An unusual online store where you can smell the goods will appear in Belarus at the end of 2020 - 2021. BelTA was informed by the head of the hosting provider Alexander Khmyl. The provider will provide an unusual project with unlimited cloud hosting, as well as provide technical support for the implementation of new functions for the Belarusian market.

The project of the online store, in which, in addition to the description of the product, its smell appears, is being developed by the Belarusian IT company. To convey the smell, the owners of online stores will be able to send customers special plates with a set of smells for free.

According to belta.by, while viewing a certain product, the plate will be activated through a special software application to a smartphone or computer and the buyer will be able to smell what correlates with what he sees on the virtual counter. The development of similar "players" of smell has been going on for a long time, but Belarusians managed to create a compact model of the device for transmitting odors and make it as cheap as possible.

It is expected that Belarusian online stores and large sellers in Europe and the USA will start using advanced development. Sitting in front of the monitors, customers will be able to smell products, fresh linen, cosmetics, and for future car owners they will create a set of smells of luxury cars.

“We are pleased that projects are appearing in Belarus that can surprise and interest foreign companies and investors. For our part, we can offer innovative startups high-quality cloud hosting services for their projects. This creates conditions not only for successful technical testing of innovations, but also for an increase in the number of innovations in the economy of Belarus, "said the head of HostFly.by Alexander Khmyl.

According to him, the official announcement of the unusual store by its developers will take place after the technology is completely ready and patented.