An unusual way to become the owner of a 25-dollar gift card was offered by the e-commerce giant Amazon. For this, it is enough for any buyer to ... digital 3D scan of his body.

The event is held as part of the Amazon Real World Image Study program by a New York-based startup Body Labs, acquired by Amazon two years ago. The main activity of Body Labs is 3D visualization.

In recent years, Amazon’s share of the fashion market has increased significantly. According to a study by Coresight Research, Jeff Bezos’s company is currently the most successful clothing retailer in the United States. She is the owner of her own brand and service subscription for clothing.

On the registration page of the new service, it is said that Amazon will make 3D scans, photographs and videos of research participants in ordinary and “fitting” clothes. You will also need to fill out a questionnaire.

At the same time, height and weight measurements are made. As the company assures, the data collected are “intended solely for internal research” and will not be used for marketing purposes. The scan will be done at one of the offices of Amazon in New York for 30 minutes, after which each volunteer will receive a $ 25 gift card from the company.

techcult.ru