Development of methods and algorithms for improving the effectiveness of advertising-marketing activities on the Internet

At the meeting of the Scientific Board of the Institute of Information Technology of ANAS, the report of the department No.18 for 2018 was discussed. Head of the department Anar Semidov presented the report.

A.Semidov noted that algorithms for creation of an advisory system based on user data in Internet advertising, methods and algorithms for increasing the effectiveness of advertising-marketing activity on the Internet, the problems of internet advertising marketing and its solutions are researched.

He also informed about scientific and pedagogical and scientific-organizational activities of the department, the continuation of international scientific cooperation, promotion of scientific-practical results in mass-media etc.

The exchange of views on the report was held, and many questions were answered. By the decision of the scientific board, the department report was considered satisfactory.

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