Gap is really excited to unveil a new pilot app called the DressingRoom by Gap. The app was created to help customers virtually “try on" clothing through a smartphone, Augmented Reality experience. This is how it works – shoppers choose a Gap style that they might be interested in purchasing. Next, they select one of five body types featured in the app so they can “try on" the piece of clothing from anywhere on a Google Tango-enabled device, and if they love it, they can buy it online.

The fashion industry has not traditionally been geared toward helping people understand how clothes will actually fit. Gap is committed to winning customer trust by consistently presenting and delivering products that make customers look and feel great and we are using technology to get there.

The DressingRoom by Gap app was created in collaboration with Avametric, an SF-based app developer, and Google. Google was an obvious collaborator for us on this project, as a longtime innovator in the Augmented Reality and mobile visualization space.