Jan 28, Copenhagen: Denmark will become the first country in the world to appoint a special “digital ambassador” to work on building ties with the tech giants around the world, according to the country’s foreign minister.

According to ria.ru, the new appointment will be a tech liaison who reflects a diplomatic power shift between established nations and privately-owned conglomerates. For instance, the minister mentioned a recent report in the Financial Times showing the market values of Apple and Google are so large that the corporations could take chairs at the international G20 forum, the panel of the world’s 20 largest economies, if they were countries.“These companies have become a kind of new nations, and we need to address this [tendency],” Foreign Minister Anders Samuelsen said in an with  a local paper. Samuelsen said the initiative stems from the growing importnace of the tech sector to the Danish economy, stressing that Google, Apple, IBM, and Microsoft “are companies that influence Denmark as much as other nations do: it’s a new reality.” The new official will be charged with establishing and grooming Denmark’s relations with the tech giants.

The minister noted, however, that the novel position will not lead Denmark to turn away from more traditional forms of diplomatic relations.
“We must, of course, maintain the old ways of building relations with other countries. Yet we also need to have close relationships with some of the companies that affect us,” he said. 

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