A scientific seminar of No. 16 department on subject “Role and task of media monitoring  in the media-management context” was held at the Institute of Information Technology.

Research fellow of the institute Seadet Abdullayeva presented the report. She informed about effective organization and structure of media- management, application of CRM technology in media resources, main advantages of using Social CRM and so on.

In modern times, organization of web-sites management at high level assumes a great deal importance for the media organization, she said. Media agencies control activities of their web-sites by conducting  monitorings.

According to her, effective organization of media–management gives opportunities for development of valid information source in the sustainable management of business, conducting  statistical analysis based on single database, minimizing the human factor, cost reduction, improvement of customer relationship and so on, she stated.

Then, reporter introduced structure reflecting the stages of implementation of the media-management process. CRM technologies applied  in the media-management is the  analysis system  of various data regarding activity of company  and   clients. These systems allows to improve efficiency management of customer relationships, to coordinate through interaction, as well as,  to conduct centralized management via Internet.

Social CRM serves to deepen customer interaction, increase web-traffic and achieve high search rankings, get  more cost  with  effective marketing budget, organize  marketing campaigns addressed to audience, she informed.

Also, she informed about benefits of Media Management Information System used for the effective decision-making bodies in the media agencies. The main task of this system is to evaluate data regarding situation  in the market and  develop a model  for changes.

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