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Digi-Capital, which advises mobile apps and services companies in the U.S., Europe, and Asia, now forecasts that mobile services will grow nearly three times over, from $300 billion last year to $850 billion by 2018.
Mobile commerce is the key driver of the growth, Digi-Capital said, which is why more than half of the $41 billion invested in the space during the past year went to mobile commerce-related sectors.
Games took around three quarters of global app revenues last year, but will take a smaller proportion of revenue by 2018. Subscription apps sold as a service are also supplementing the in-app purchase model for dominant free apps, Digi-Capital said.