In France, at the Paris exhibition Viva Technology 2018 L'Oréal showed a "New Beauty Experience". Innovative technologies in the beauty and self-care industry, based on the use of augmented reality and artificial intelligence, which take into account the wishes of each buyer.

Not so long ago, L'Oréal acquired a startup ModiFace - a company developing new solutions in the cosmetic field based on augmented reality. The startup became known for its beauty-applications for Sephora and Estée Lauder brands.

Using the development of ModiFace, L'Oréal allowed visitors to get online and get advice from experienced makeup artists, make virtual makeup and buy favorite products online. You can also see your makeup in the virtual world using a smart mirror. It is useful in creating an individual image and choosing cosmetics for the color scheme of clothing.

The third novelty was the technology for choosing a new color of hair. Using a 3D model with the use of AI, it was possible to "try on" locks of different shades and determine the appropriate color.

The company has made changes to online shopping. In China, L'Oréal, in cooperation with Men Expert, introduced the virtual butler to customers. Communicating with the buyer, he can help with the choice of skin care products and will tell you where they can be purchased online. And for convenient shopping on the Internet, the company offered a voice-controlled mirror that can make purchases on TMall. To develop the technology, L'Oréal teamed up with the Chinese online store Alibaba.

The company L'Oréal owns a large number of different cosmetic brands. They do not lag behind each other and introduce new technologies. For example, the brand SkinCeuticals presented a novelty for those wishing to consult with a qualified dermatologist and choose skin care. Technology Custom D.O.S.E. allows customers to pass qualitative diagnostics and select a series of necessary products.

An interesting development appeared in La Roche-Posay: a capsule embedded in the shower dispenser with a waste remedy. Using the development, consumers will be able to undergo dermatological procedures directly in the shower.

Hair care is also not without attention: the brand Kérastase has connected the use of a webcam and application for a smartphone that will allow users to receive advice from professionals. So, the consultants will be able to look at the condition of the hair and scalp and recommend the necessary products.

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