A Swiss investment bank UBS has digitally cloned its chief economist — so he can help multiple clients with urgent questions, all at the same time.
The digital copy works on the basis of artificial intelligence, designed in the framework of the UBS Companion project. It is aimed at helping leading financial professionals to do better business (but not replace people with their digital copies). As for the "clone", the "digital Daniel" will be able to communicate with customers, providing them with all the necessary information. However, AI is not able to go beyond the previously outlined framework, and will only answer questions related to areas to which it will have access, granted by this Daniel. This is done so that the AI does not accidentally disclose confidential and sensitive information.
The digital likeness was created after taking pictures of Kalt’s head in a half-day-long photoshoot using 120 HD cameras on a special scanning rig. UBS is offering the avatar of Daniel Kalt to 100 clients at its branch in central Zurich, as part of a trial run for a project known as UBS Companion, according to reports.
The trials started in June but UBS wouldn’t say what the initial response was.